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Discovery Channel

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Book Id: WPLBN0000704565
Format Type: PDF eBook
File Size: 131.34 KB.
Reproduction Date: 2007

Title: Discovery Channel  
Language: English
Subject: Technical manuals, Manual, Technology
Collections: eBooks and Manuals Collection
Publication Date:


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Discovery Channel. (n.d.). Discovery Channel. Retrieved from

Excerpt: The Discovery Channel has long been a pioneer in interactive media ? both on TV and on the Web. Recently, Discovery Channel Online recognized an opportunity to demonstrate some of the ways in which interactive television can enhance TV, both for consumers and networks. Discovery Channel was producing an hour-long special feature called Extreme Hawaii and saw that this show would work perfectly with interactive television. Discovery chose tractor as a creative partner noting that tractor is part of Microsoft's content builder initiative. They sent us a copy of the Extreme Hawaii show and asked us to create an iTV application that would demonstrate some of the more appealing features of interactive television.


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