The Psychology of Advertising in Theory and Practice; A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

By Scott, Walter Dill

Summary
Digitized from the holdings of the Open Content Alliance (OCA); University of California

Description
Advertising ; Psychology, Applied

Excerpt
Bibliography: p. 409-437; Book digitized from the library of the University of California

Book Id: WPLBN0001130553
Format Type: PDF eBook
File Size:
Reproduction Date: 2010

Title:

The Psychology of Advertising in Theory and Practice; A Simple Exposition of the Principles of Psychology in Their Relation to Successful Advertising

Author:

Scott, Walter Dill

Volume:

Language:

English

Subject:

Advertising, Psychology, Applied, Marketing

Collection:

American Libraries Collection

Subcollection:

Historic
Publication Date:

1921

Publisher:

Boston, Small, Maynard & Co., Publishers

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